1227 | 643 | Comparing Generation Z and Millennials behavior in sustainable tourism practices and mobility, insights from Spain. | Francisco Romera ; Eugénie Le Bigot
This communication aims to examine the perceptions and level of awareness of Generation Z – also known as Gen Z, ‘post-millennials’, ‘Centennials’ among others – when it comes to sustainable practices in tourism. The results are compared with their previous cohort, Generation Y, also known as Millennials. The role this generation has to play in the future of tourism and sustainable development has been the subject of recent interest among academics and practitioners. However, there is a need for studies that investigate Gen Z sustainable behaviors and practices in the field of tourism._x000D_
To provide an answer to this question, this research work is based on a quantitative approach using surveys. A sample of 266 Spanish individuals was collected, in the Valencian community. The data were collected between February and March 2022. The results show that Millennials and Generation Z are aware of the role they must play when it comes to responsible tourism mobility and tourism consumption. Thus, there are certain differences between Generation Z and its predecessor. Generation Z also shows a greater commitment towards responsible practices. As a matter of fact, it is observed that individual profiles have an impact on this relationship. At the same time, although this generation has made progress towards sustainable development, there are still challenges to be faced to achieve responsible and sustainable tourism practices and mobility._x000D_
Francisco Romera ; Eugénie Le Bigot
Falmouth University ; Université de Caen Normandie
ID Abstract: 643